Bongino
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Go Woke Go Broke!
Jaguar sales crater a shocking 98% after ‘woke’ rebrand, EV pivot
The stunning decline comes after Jaguar rolled out a controversial ad last November that featured non-binary models wearing a rainbow of colors with slogans like “Copy Nothing” and “Live Vivid” — but excluded any images of its sleek sports cars as it touted its transition to a fully electric, ultra-luxury company.
https://nypost.com/2025/07/01/business/jaguar-sales-plummet-after-botched-rebrand-ev-pivot/
